★Construction Equipment Manufacturing (B2B, Nationwide)
B2B Construction Equipment Manufacturer Nationwide Growth
28:1 ROAS
$285,000 Generated in 3 Months
●[Case Study Graphic — Deployed Pipeline Verification]
Meta Ads
$10,175
Qualified
329 Leads
Revenue
$285,000 SECURED
● Industry Sector
Construction Equipment Manufacturing (B2B, Nationwide)
● Services Implemented
Meta Ads, Lead Management Automation
● Campaign Timeframe
3 months (September – November)
A U.S.-based construction equipment manufacturer selling nationwide to construction companies. Their lead generation was inconsistent and lead quality was unpredictable, making it hard to forecast pipeline or scale the sales side of the business.
- 1Meta Ads campaign engineered around the equipment buyer's actual research process
- 2Multi-step lead qualification flow to ensure only serious buyers reached the sales team
- 3Automated lead routing and nurture system to reduce drop-off between click and call
- 4Performance tracking tied to revenue, not just leads
We engineered Meta campaign architectures around physical research-intent, and deployed rigid lead validation forms to keep unqualified quotes off representatives' calendars.
Result Metric 01
$285,000 in revenue generated in 3 months
Result Metric 02
329 qualified leads delivered
Result Metric 03
$30.90 cost per lead on $10,175 in total ad spend
Result Metric 04
28:1 return on ad spend
Result Metric 05
3–4% conversion rate
more than 4x the industry average of 0.71%
REAL SYSTEM FEEDBACK PROTOCOL
"Startize transformed our lead generation from a chaotic gamble into a steady, pre-qualified pipeline. We actually trust our CRM numbers now."